How We Named 10 Nanoseconds

November 6, 2018by Misty Sanford8
nano-name

You know our beer names are never arbitrary, and 10 Nanoseconds is no exception. When our milkshake IPA was ready for a name, we had to dig deep to find something appropriate.

Here we go.

When the atomic bomb was created, scientists needed a term for an interval of time equal to 10 nanoseconds. It is the approximate time of one generation of a nuclear chain reaction with fast neutrons.

Did I lose you already??
Stay with me.

The phrase “two shakes of a lamb’s tail” had been used to describe something very quick since 1840 (long before Pulp Fiction’s existence), so the Manhattan Project scientists coined “shake” in the singular form to informally describe 10 nanoseconds.

One “shake” or 10 nanoseconds is the typical time required for each neutron to cause a fission event, which releases more neutrons. The amount of time it takes to reach critical mass is two shakes or 20 nanoseconds.

Wait… 20 nanoseconds.

Yes, what you should take away from this somewhat confusing concept is that it is almost a requirement that we also create a double milkshake IPA. The Manhattan Project scientists would have wanted it.

10 Nanoseconds will be available for a very limited time. You must taste it before it’s gone.

Misty Sanford

8 comments

  • Jeremy "Duff1021"

    November 7, 2018 at 7:17 pm

    MPBC, can’t wait to try this one!!

  • Geoff Pingree

    April 11, 2019 at 2:24 pm

    Easily one of the best IPAs I’ve ever had

    • Misty Sanford

      April 12, 2019 at 9:03 am

      I love that! We’re bringing it back in June! Thank you for the comment.

  • Scott Langham

    June 20, 2019 at 4:19 pm

    The 10 Nanoseconds is a phenomenal Milkshake IPA! The Northeastern style IPA’s have become my go-to style. I have had really great beers from other local breweries that are specializing in the hazy style and I have to put this beer right up there with those masterpieces from Turning Point and Celestial. Great job with this delicious, refreshing, perfectly balanced IPA!

    • Misty Sanford

      July 18, 2019 at 9:31 am

      Thank you, Scott! That means a lot! And I’m sorry for the delay in getting back to you. Sometimes comments get lost in spam.

  • Thomas Wikman

    July 30, 2020 at 9:34 pm

    I am not really into milkshake IPAs but this one was really soft, creamy and fruity, and so delicious that I might be changing my mind about that. The lactose flavor was not too much, the bitterness mild but I think that’s good in a milkshake IPA. The best milkshake IPA I’ve ever had and among my favorite beers.

  • SteveO

    September 22, 2020 at 5:56 pm

    Found it at Cenral Market tried it and OMG this is the best beer I have ever tasted! But can not find it again!

Leave a Reply to Jeremy "Duff1021" Cancel Reply