As with most craft beer businesses, Manhattan Project Beer Company began as a passionate hobby. Although our love for craft beer precedes the formation of Manhattan Project Beer Co, the three of us first came together in 2010 to design a ground-up beer to meet certain specifications for a significant event, Karl and my wedding. The beer was a collaboration of our favorite homebrew styles at the time, American brown ale and all things Belgian. (Keep in mind that this was over ten years ago!)
During the 8-month design period, we realized the unique synergy achieved by combining each person’s particular skill set. Our common goal was to create a beer that would be appreciated by the creators, other craft beer drinkers, and those not yet exposed to beers beyond traditional American Lagers.
The project was a success. The beer started as an American Brown Ale and evolved into a Belgian Dark. As it is called today, Inception has a well-balanced Old World flavor that went on to win multiple awards.
We formalized under the name Manhattan Project, given our creative, collaborative, experimental, and scientific approach to beer making (not to mention the plethora of cool beer names like Half-Life and Superfortress). Manhattan Project entered its first competitive festival in May of 2013, taking first place in American IPA with a light, crisp IPA called Hoppenheimer.
Karl is responsible for Back Office and Executive Management. He holds a Management Degree from Texas A&M University and has extensive experience in business operations and leadership. He has a firm understanding of business process flow and logistics, enterprise resource planning systems, and business operations.
Jeremy is responsible for Product. He holds an Engineering degree from Purdue University and a Masters Degree from the University of Texas at Dallas. He has been brewing for over a decade. His distinguished palate intersects with his highly detailed and scientific approach to brewing, resulting in high quality and consistent beer.
Misty is responsible for Marketing, Sales, and Distribution. She holds a Degree in Electronic Media from the University of Denver and has almost twenty years of experience in creative direction, branding, marketing strategy, and customer experience development. Her skills are properly positioned to reach MPBC’s target market through Brand Awareness and Digital Outreach. Misty founded a social media and reputation management agency that serves a variety of clients from luxury products to app developers to the NCAA.