Redacted is hitting distribution! It is in the taproom now and will hit the stores next week.
Redacted, our rice lager, is light in body and color with absolute clarity and a lovely dry finish. It is the perfect balance between maltiness and very mild bitterness with an ever-so-slight sweetness. It is crisp and refreshing in any situation.
BEER DESIGN
How did a rice lager come to be in our portfolio? Our production team members, all the way from the production manager to the cellarmen, have an open invite to develop a new recipe. They have allocated time to work on their side projects. To train them to think like both a consumer and salesperson (because only brewers want to drink ESBs and the like), we bonus them if the recipe makes it to distribution. One of our cellarmen, Cody, decided to make a rice lager. This is a big task for an experienced brewer, let alone a newbie in the brewing world because rice lagers don’t allow you to hide any flaws. He executed it beautifully, and the demand was overwhelming. The fact that this beer is back again made all of us swell with pride for Cody.
CAN DESIGN
And now the can… The graphic in the background is a photograph of a letter written by a man that observed the atom bomb test on Able Day. He was a soldier in the Army and described the experience in a letter to his wife. His granddaughter shared the letter with us, and we are so lucky to have such a special and intimate piece of history.
“It is difficult to describe it for its beauty is something you would have to see to appreciate. If you were to describe it, I presume you would liken it to a seething cauldron of a billowing yellow and orange substance against a blue background.
It took the shape of a mushroom or cauliflower as it rose into the sky and at about 2000 feet it formed a second mushroom all the time seething and billowing and growing larger by the second. We watched it for quite some time until it was really immense and reaching almost seven miles straight up. It was constantly changing its shape and color and with the blue sky for a background there could have been nothing more beautiful.”
