We’re finally sharing the story of how Succession Plan, our newest West Coast IPA, came to be.
Bill and Charlie of BC Hop Farms reached out last fall about a collaboration. Collabs aren’t typically our thing, because we have control issues. (The first step to recovery is admitting it, right?) But a collab opportunity with a hop farm that we love?? Hell YES.
You see, the gentlemen were about to retire and hand the farm down to the next generation of farmers. That would be Brandon and Steve. It would be a bit uninspiring to sign some paperwork and be done with it. These guys had another plan.
The four of them flew to Dallas with their beloved hops in tow, and we brewed a beer. Not just any beer. A beer that used hops grown by the fourth generation (Bill and Charlie) and the fifth generation (Brandon and Steve). And it wasn’t one of those collab brew days where one guy does all the work while everyone else drinks beer. The farmers, both generations, got after it and brewed their beer made from their hops with Jeremy’s watchful eye in the background. And then we all drank a lot of beer.
Succession Plan was intended to be taproom only with a big release this month. And then someone ate a bat. Now we are sharing it with growler bars across the metroplex (watch for a map) and releasing cans in the taproom!
The cans are naked at the moment since we also did not intend to can Succession Plan. (It is all about the pivot right now!) We’re waiting for sticker labels to arrive tomorrow so we can label them and then release the beer on Friday.
Now let’s talk about the tasting notes. The nose. It is downright divine. It smells like a pine forest floor. It is Simcoe forward with a little Mosaic. As it warms, there is a hint of passionfruit. But you might miss it if you don’t know to look for it. The beer has our signature dry and crisp finish. Much less sweet than typical West Coast IPAs.
Lastly, we need to give a big virtual hug to Spencer from Yakima Chief Hops for introducing us to BC Hop Farms and orchestrating the entire experience.
Watch the gram and the book for the updates on labels and stocking in the beer fridge!


2 comments
Gia
April 8, 2020 at 12:34 pm
Love this story and name. I can’t wait to see the artwork… that image is such a tease!
Mike
April 30, 2020 at 4:00 pm
Truly excellent beer. Would love to see it stick around or make seasonal comebacks.